Mom moments are on the rise! With Mom’s making up a whopping 36% of our network of users, we decided to do a deep dive. In this months M.I.C. Drop, we uncover the Top Moments of engagement among Moms, break down Moms mobile behavior by the hour and survey our Moms shopping habits and influences. If your brand is looking to target Moms, then you don’t want to miss this M.I.C. Drop.
This Spring will usher in the inspiration to tidy up and a continuation of Awards Season. As top second screen events, Awards Shows offer brands the opportunity to become an extension of the experience by engaging viewers across trending mobile moments during and after the awards. Learn more about maximizing the second screen and making the most of the spring cleaning mindset in this month’s M.I.C. Drop!
In 2016, moments evolved. In this special end-of-year edition of the M.I.C. Drop, we share 2016’s moment trends and a preview of 2017’s moments-based innovations for brands inspired by our 2017 predictions for the momentsphere. Download the report now!
Kiip helps developers engage and retain their users while driving a strong incremental revenue stream. We do this by offering relevant, premium branded rewards that users actually want. Users are happy, developers are happy and so are we. Developer Snapshots are a showcase of the amazing developers we work with and a highlight some of the awesome results they’ve achieved through Kiip Neon.
Once again, the holidays season is upon us. The seemingly joyous stretch of time between Halloween and New Year can be festive for many. But for some people, it can be a time of high-stress, anxiety and pure annoyance. Over 20,000 users responded to our survey to give their two-cents on holiday inconveniences. And we heard them! To ease the pain of the holidays and address these inconveniences, we have 5 partner rewards that allow brands be this season’s “Holiday Hero”.
Today, over 68% of U.S. smartphone owners listen to music through their mobile device. It’s no surprise that listening to music remains a popular source of entertainment. Yet in today’s tech world —it’s how we listen to music that’s changing. And one of those ways are through mobile apps. Check out Kiip’s top three music apps that enhances the music listening experience.
In this month’s M.I.C. Drop, we observed trends that illustrate summer winding down and as we prepare for fall. We see a decrease Travel and Adventure Moments and School Moments as summer travel comes to an end, the back-to-school buzz settles and students ease into their school year routines. We also, not surprisingly saw an increase in Football Moments as football season gets started. We analyzed what time of day we see the most football moments and surveyed users about what they enjoy most about football season. To see the results, download this month’s M.I.C. Drop!