Moms were the hot topic of last month’s M.I.C. Drop. This month, we’re spotlighting dads. As brands are planning for Father’s Day, we looked at users’ gift shopping plans, dads’ gift satisfaction and what dads might actually want for Father’s Day.
Mom moments are on the rise! With Mom’s making up a whopping 36% of our network of users, we decided to do a deep dive. In this months M.I.C. Drop, we uncover the Top Moments of engagement among Moms, break down Moms mobile behavior by the hour and survey our Moms shopping habits and influences. If your brand is looking to target Moms, then you don’t want to miss this M.I.C. Drop.
While consumers are spending more time shopping on mobile than ever before, its clear that acquisition and retention are a world apart. Installs are important for any app, but retailers need to focus on how many of those users convert into paying customers. Leanplum compiled a few of their key takeaways. Read on to find out what retail apps can do to turn users into repeat customers.
Most people don’t realize that Back-to-school season is the second largest retail holiday, but it clocks in at $828B in sales, with parents spending an average of $606 dollars this year. It accounts for 68% of Q3 sales, and so if you’re a brand that caters towards the back-to-school crowd, you should really bring your A-game.
We’re four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted audiences in time for the biggest shopping season of the year! Kiip recently launched a survey tool to gather relevant mobile consumer data. Check out the responses and see which category you fall under when it comes to your holiday purchases!
When it comes to shopping ads, Q4 and mobile go together like thumbs on a small screen (literally).
Summer vacation is just getting started, but back-to-school advertising plans are already under way. Kiip has 3 strategic mobile moments ideal for reaching busy moms in the apps they use everyday — encouraging and inspiring them to shop your brand during the back-to-school season.