M.I.C. Drop: Mom Moments Grow 74% Year-Over-Year

Mom moments are on the rise! With Mom’s making up a whopping 36% of our network of users, we decided to do a deep dive. In this months M.I.C. Drop, we uncover the Top Moments of engagement among Moms, break down Moms mobile behavior by the hour and survey our Moms shopping habits and influences. If your brand is looking to target Moms, then you don’t want to miss this M.I.C. Drop.


Retail Apps: Don’t Leave Money on the Table

While consumers are spending more time shopping on mobile than ever before, its clear that acquisition and retention are a world apart. Installs are important for any app, but retailers need to focus on how many of those users convert into paying customers. Leanplum compiled a few of their key takeaways. Read on to find out what retail apps can do to turn users into repeat customers.


Mobile Consumers & Their Holiday Shopping Habits [Survey Infographics]

We’re four months out from the holiday season, yet in the ad industry we all know that brands are already plotting out their marketing strategies and how they can effectively capture their targeted audiences in time for the biggest shopping season of the year! Kiip recently launched a survey tool to gather relevant mobile consumer data. Check out the responses and see which category you fall under when it comes to your holiday purchases!