Why Influencer Marketing Is Crushing The Game

Influencer Marketing is all the rage among advertisers and brands and it makes sense. With the rise of social media and increasing use of mobile devices, influencers have become a trusted voice. People spend more time watching their favorite style gurus, photographers, bloggers, and Youtube stars than physically hanging out with their friends. Interestingly, teens’ emotional attachment to YouTube stars is 7X greater than traditional celebrities such as Seth Rogen or Jennifer Lawrence. We’re breaking down why Influencer Marketing is so effective and how Kiip can help you leverage it to create stronger campaigns with higher engagement.


How to Choose the Right Media for Your Next Blog Post

If you’re a content creator, you know that your duties go well beyond just writing text. When writing a blog, multimedia is going to keep your readers engaged. If you’re only posting YouTube videos, for example, you’re missing out on an entire demographic of website visitors who actually like to read. If you’re posting text without images, you’re losing Pinterest and Instagram traffic. This guide will help you figure out whether to choose a video, interview, slideshow, infographic, or traditional article for your next blog post.


8 Visual Tools for the Artistically Challenged

Whether you’re a PR professional, blogger, content marketer or small business owner, at some point, you’re going to need visual content. The good thing is, you don’t have to be a graphic designer to make fabulous visuals. There are tons of tools out today that can help you create polished and professional visuals with virtually no artistic skills.


The Hunt’s Tips for Successful Apps

This is the fifth in a series of interviews with top product managers at mobile-focused companies. The interviews include exclusive content covering best practices, KPI optimizations, mobile predictions and more. Shane Hall, The Hunt’s