This is the fifth in a series of interviews with top product managers at mobile-focused companies. The interviews include exclusive content covering best practices, KPI optimizations, mobile predictions and more. Shane Hall, The Hunt’s
@MarioWynands, Managing Director of PikPok, knows a thing or two about marketing mobile apps. His game Turbo FAST just crossed the 50 million download mark, and his other games have seen similar
You may have heard about a study on user engagement conducted by IPG Media Lab. It focused on user reactions to moment-based rewards versus traditional ads, including how rewards shaped opinions of
“User retention is high when people feel connected to a community and have meaningful interactions. When people feel like part of a community, they want to spend time on it regardless of
User retention is a hard enough concept to grasp on mobile. Putting these best practices to use on wearable apps is an entirely new ballgame.