Advertisers tend to target women in very stereotypical ways. But women are diverse, multifaceted and have various and abundant interests. In honor of Women’s History month, we did a deep dive on the women in the Kiip network to uncover unique insights about the moments that actually make up their mobile interactions. During this search, we discovered 3 unique moments that you may not have thought to use to engage women.
Do you want to be the Beyonce of your industry? It’s still tough for women to break through the glass ceiling in almost any field, but it’s not impossible. Here are a few tips on how to assert yourself, demand respect and foster success that’s equal to or greater than your male counter-parts.