Today I am excited to announce our partnership with Guinness World Records. This is hot on the heels of our partnership with Verizon Wireless and their developer community. We’re constantly working on building amazing partnerships that enhance our network and help it grow at an accelerated rate. With this, we’re just getting started.
Guinness World Records has built an amazing brand that is well known around the world with folks of all ages. They’ve captured our imaginations across generations by showing what the human race is capable of doing at our magnificent heights.
At Kiip, we’ve seen phenomenal growth to our network in the past months. We’re tracking just under 2 million rewardable achievements per day across 20 games. As new inventory grows, this is staggering to us. That we can find that many smiles every day across the country that brands can reach - gets us extremely excited. We’re adding new brands and rewards every week, and we’re proud to say that we have touched millions of people around the US with the unique value proposition around rewards in achievement moments.
But we wanted to make this special. We wanted to make this fun. We also wanted to build onto an already unique value proposition with something that no one else could match. The question was: what makes us unique is also what other networks have found it difficult to harness and to even make sense out of? What is the achievement moment? What can we do with it? And at Kiip, we decided to leap even further ahead by cementing ourselves as a brand that not only was able to create that layer that enabled rewards, but to make the entire concept of achieving something even more rewarding. The question was, what is the ultimate recognition for some of these amazing daily feats? The answer was simple: a Guinness World Record.
And so now we’ve created a deep ongoing integration with our friends over at Guinness World Records that will see all current and future game and app partners potentially able to contribute scores and achievements into the record books, and officially. This will be an automatic process that will happen at various points throughout the year where we will be able to work with our partners to highlight.
But to kick this all off we wanted to celebrate with an immediate competition that wouldn’t just contribute directly into the record books, but would actually show in print in the 2012 Gamers Edition that will come out in January. Starting today, anyone can download one of our favorites: Mega Jump, and will automatically be entered into an instant competition to submit a score worldwide over a 5-day long competition.
A mega jump indeed. Friends, let’s kiip rocking. Can’t wait to share even more in the coming weeks.
Cheers!
B
Here is some of the press from our launch:
Mashable: Want to Get Into the Guinness Book of World Records? Play Some iPhone Games
Techcrunch: Guinness World Records Hooks Up With Kiip To Let Anyone With An iPhone Have A Shot At A Record
PCWorld: Play a Mobile Game, Set a Guinness World Record
And much more!
