A popular question creative directors and digital marketers often need to revisit is: How do brands raise awareness in the digital space with out annoying potential consumers? “Personalization is key”, “exercise consumer loyalty”, and “create a seamless user experience” — are just a few common responses. But, what does all of that really mean and how can brands mold these marketing solutions into real action items?
As two leading start-ups in today’s ad tech space, Flite and Kiip realized that they both shared the same core value — always respect the user. Flite and Kiip decided to team up and create a panel discussion on the topic and to hash it out with San Francisco based agencies, brands, and publications. The experts who led the talk were: Giles Goodwin (Flite), Heidi Browning (Pandora), Steffan Postaer (JUMBOshrimp), Adam Broitman (MEC), and Brian Wong (Kiip).
Hor d’oeurves, cocktails, and swag bags were passed around through out the evening, yet the real treat was the incredible insight from our panelists. Missed the live talk? Check the entire discussion here or scroll below to read a few of our favorite quotes during the discussion.
Our favorite snapshots of the #RespectUX networking event below!